YOUNG CONSUMERS BEHAVIOR ON NON-ALKOHOLIC BEVERAGES
Keywords: young consumers, preferences, non-alcoholic beverages.
AbstractThe aim of this article was presentation young consumers’ behaviour on non-alcoholic beverages market, basing on the results of a questionnaire research. The data included in the paper concern frequency, conditions and circumstances of different kinds of non-alcoholic beverages consumption and young people preferences as far as a taste, brand and packages of particular beverages are concerned.
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How to Cite
Żelazna, K., & Kowalczuk, I. (2003). YOUNG CONSUMERS BEHAVIOR ON NON-ALKOHOLIC BEVERAGES. Acta Scientiarum Polonorum. Oeconomia, 2(1), 127-134. Retrieved from https://aspe.sggw.pl//article/view/3577