SHOPPING BEHAWIOUR ON THE FOOD MARKET OF MIDDLE-AGED AND OLDER PEOPLE

Keywords: food market, shopping behavior, middle-aged and older consumers

Abstract

In the article the results of the questionnaire research about shopping behavior on the food market of people over 50 years old are presented. The research work was carried out in the mazowieckie voivodeship, in 2006, on the sample of 100 respondents. Particularity taken into consideration were such aspects of shopping behavior as: the frequency, places and time of doing shopping, differences between everyday and periodical shopping, conditions of the choice of places of shopping, factors which determine a choice of particular food products, respondents attitudes towards new food products, the influence of promotion on the shopping behavior of the respondents. Analyses which were carried out let define some differences between shopping behavior of people who are 50−59 and older respondents.

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Published
2007-06-30
How to Cite
Kowalczuk, I. (2007). SHOPPING BEHAWIOUR ON THE FOOD MARKET OF MIDDLE-AGED AND OLDER PEOPLE. Acta Scientiarum Polonorum. Oeconomia, 6(2), 61-70. Retrieved from https://aspe.sggw.pl//article/view/3723