DESTINATION BRANDING IN THE BALTIC EUROPE

  • Tomasz Studzienicki Gdynia Maritime University
  • Ewa Kurjata University of Szczecin
Keywords: branding, destination, Baltic, tourism, cooperation, euroregion

Abstract

The process of European integration contributes to creating new tourism destinations. The European Community initiative INTERREG has introduced three strands of co-operation over the borders: transnational, cross-border and interregional. Theoretically, each of these forms of co-operation creates new destinations. These overlap with traditional destinations such as a state, a region and a municipality. The authors are analyzing the case of the Baltic Europe that serves as exemplification of new and old destination branding.

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Published
2010-12-30
How to Cite
Studzienicki, T., & Kurjata, E. (2010). DESTINATION BRANDING IN THE BALTIC EUROPE. Acta Scientiarum Polonorum. Oeconomia, 9(4), 519-529. Retrieved from https://aspe.sggw.pl//article/view/3978