EVENT MARKETING IN THE REVITALIZING OF TOURISM

  • Marzena Wanagos Akademia Morska w Gdyni
Keywords: event marketing, activation of the area, promotion of the region, tourist product

Abstract

Events are organized by various actors in the market such as local governments, private businesses, non-profit organizations. In any event, event marketing tool allows you to show the profiles of these actors and may have a particular impact on the creation of the image of the area where the event takes place. Event marketing can be both a tool of tourist products, and promotion tool for the area. Shown examples of the events confirm the thesis that event marketing is a deliberate revival of the economy (growth of demand and supply of services), the popularization of cultural values and the possibility of inclusion of different backgrounds.

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Published
2010-12-30
How to Cite
Wanagos, M. (2010). EVENT MARKETING IN THE REVITALIZING OF TOURISM. Acta Scientiarum Polonorum. Oeconomia, 9(4), 577-584. Retrieved from https://aspe.sggw.pl//article/view/3983