INNOVATIONS OF THE FOOD PRODUCTS FROM THE PERSPECTIVE OF THE GEN Y CONSUMERS

  • Anetta Barska University of Zielona Góra
  • Magdalena Wojciech University of Zielona Góra
Keywords: Touristic attractiveness, Territorial marketing, Local development, CompetitivenessAgriculture productivity, Integration of Polish agriculture with the EU, EffectivenessFood market, Consumer, Innovations, Generation Y

Abstract

This article includes results of questionnaire surveys concerning behaviour of the consumers - representing Generation Y - in the process of purchase decisions concerning innovative food products. The aim of this thesis is to identify the ways of perception of innovations on the food market by a consumer of Generation Y. Conducted questionnaire surveys shows that young consumers, in a very different way, define innovations on the market of the food products, associating them, above all, with introduction of the new ways of food preservation (without preservatives, without pasteurization) and reduction of the level of unhealthy ingredients. It is worth noticing that young consumers willingly accept innovations on the food market, every third respondent declared that he/she quickly buys innovative food products, but after due consideration.

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Published
2014-09-30
How to Cite
Barska, A., & Wojciech, M. (2014). INNOVATIONS OF THE FOOD PRODUCTS FROM THE PERSPECTIVE OF THE GEN Y CONSUMERS. Acta Scientiarum Polonorum. Oeconomia, 13(3), 17-27. Retrieved from https://aspe.sggw.pl//article/view/4127